eHealthcare Marketing

Keep an eye out at SHSMD: I’m a presenter!

Yep, you heard it here first. After getting myself squarely into the crosshairs of the Society for Healthcare Strategy and Market Development last year with a little blog I created that actually probably did much more good than harm, I’ve been selected to give a presentation this upcoming September at SHSMD’s 2009 Educational Conference.

My concurrent session’s working title is “The Stickiness of a Social Media Marketing Campaign” and the session description is as follows:

Social Media and Web 2.0 strategies are often explained in individual pieces that rarely get put together, thus leaving marketers and senior Management unsure of what it is, how it works and how they can benefit.  However, when these tools are applied, the results are nothing short of amazing — the program is “sticky”.

In this presentation, not only will all aspects of Social Media and Web 2.0 be discussed and explained, but we’ll link all the tools into an easy to understand and implement program that will help Senior Management create a plan to make Social Media part of their Communications Program.  To prove it’s power, a full case study will be shared with the audience that covers one suburban Chicago hospital’s program and results in great depth.

The session outline continues:

The session begins with data and analysis of American consumers who are researching healthcare information and sources. Discussions of expert sites like WebMD will be contrasted with hospital’s web sites as well as the validity and relevance of social media efforts like blogs, social networks and other Web  2.0-
based tools.

An overview of critical components of an effective social marketing plan will be introduced and discussed, including specific tactics relevant to each component. While many view each component separately, their true effectiveness is realized when they work in concert, building off of the advantages each component presents. Together, they present a “sticky” web of touch points and opportunities, the power of which, when taken together is measurable, effective and takes advantage of social networking and other Web 2.0 tools and technologies.

As Education Chairperson for the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS), we’ve done some surveying of members and education on social media marketing is highest on the list of wants. Be sure to attend SHSMD’s Educational Conference this fall — this will be my third year there and it is by far the best healthcare marketing conference to attend. You can get early conference information at their web site, including how to register early and what hotels to contact for room reservations.


Healthcare Marketers: Attend My Upcoming FREE Webinar on Healthcare Blogging

On Wednesday, January 14, 2009, join me and other healthcare professionals for a free webinar, Healthcare Blogging: Why You Need a Web Site AND a Blog. Hosted by the Michigan Society for Healthcare Planning and Marketing (MSHPM), they’ve allowed me to invite readers of this blog to attend the webinar for free.


Who’s Your Blogging Buddy?

Posted in You'll Find Interesting by Jim Tome on November 21, 2008
Tags: , ,

I have to admit, having four blogs of my own, plus one for my company and another 15 (yes, that’s 1-5) for our clients that I collaborate on and oversee, I often feel overwhelmed with the tasks of finding new ideas, opinions and thoughts to write about, manage comments and other maintenance and then promote the articles through seeding and cross-promotion.

I can only imagine how much easier things would be if there were two of me. Or three. Or four….

That’s why I was thrilled to find an article over at ProBlogger that talked about having a blogging buddy. There are many reasons why you’d want to do this under certain circumstances:

Feedback. Having someone to bounce ideas, research and even comments off of is a great idea. What might sound perfectly logical to you in reality might be exactly what you don’t want to say. Your buddy can act as your sounding board and keep you moving in the right direction.


SHSMD Session Review: Hit Us With Your Best Shot for PR and Communications Professionals


The SHSMD conference session on grilling the PR experts uncovered some great ideas -- and opportunities for improvement.

The SHSMD conference session on grilling the PR experts uncovered some great ideas -- and opportunities for improvement.

STRONG NOTE: If you’re a public relations manager or director…take a deep breath. My review of this SHSMD conference session might not be as rosey as you might like it to be. I’m going to be critical. I’m going to rant a bit. And while I’m not a PR professional in healthcare, I do know a thing or two about effective communication. After all, everyone is entitled to their opinion, right? Here we go.

I had just come from the two other “Best Shot” sessions, one for CEOs (read my review) and the other for Marketers (review coming soon). Of the three, this was my least favorite.

First, and don’t take this the wrong way you PR experts, but you seem like a very nervous, jittery bunch. I’m just reacting to what I heard here, but there seemed to be a lot of “you gotta cover your a**” and “we don’t get a seat at the table” and general sense of unappreciation and defensiveness.


Physicians Blogging: Show Me That You Care

Posted in Consumer Communication,You'll Find Interesting by Jim Tome on September 23, 2008
Tags: , ,


While nothing replaces face-to-face explanations, many physicians should consider starting a blog for their consumers, giving another point of reference from a trusted source.

While nothing replaces face-to-face explanations, many physicians should consider starting a blog for their consumers, giving another point of reference from a trusted source.

One of our staff, working on the web-based marketing and PR program we have in place for hospitals and healthcare networks, was asking me today if I could contact the director of a client’s cardiovascular service line to get some participation from their physicians and medical staff on writing articles for the client’s Heart blog.

Knowing that doctors are sometimes (!) averse to additional responsibilities, but most think online communication holds some key to their individual marketing and patient relations success, she referenced a wonderful article on what blogs can do for a physician.


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